Canadian Company Takes Advantage of Psychedelics Popularity with Their New Beverage

Psychedelic Water is focused on capitalizing on the popularity of psychedelics with its kava-based drink. Kava is popular in the South Pacific, particularly in Fiji, which has it as its national drink. The Canadian beverage company asserts that its Psychedelic Water beverage is the first psychedelic blend of green tea leaf extract, damiana leaf and kava root in the world.

The beverage isn’t hallucinogenic and has been developed to produce a calming sensation for a mood-boosting experience. The beverage is sponsored by Keith Stein and Pankaj Gogia, who discussed the potential for a psychedelic-based beverage after meeting through a mutual friend.

Stein is a founder of the Toronto Phantoms, as well as one of the founders of Simmons Records; its other founders being Universal Music Canada, Belinda Stronach and Gene Simmons. Stein stated that his entrepreneurial instincts and prior involvement in the marijuana industry are what motivated him to venture into the psychedelics space, noting that he had assumed it would mainly involve bad trips and psychedelic mushrooms.

Stein states that he recognized an untapped and undeveloped void in the space, adding that he also learned about the benefits of various substances, which could be derived from the space. He revealed that he’d seen other companies working on psychedelic products but was skeptical about whether their business models, which involved the sale of psilocybin-based products in global markets, would be profitable.

This, he continued, was why he brought together a California company and an NYU food science professor to develop a formula for a nonhallucinogenic but psychoactive beverage, noting that they received positive feedback after testing the formula on hundreds of individuals. Stein maintains that the company has a real opportunity to be a pioneer in Canada as it’s creating a new category.

Gogia revealed that all of the drink’s ingredients are obtained from American vendors, including kava root, a herb that has soothing effects. He occupies the position of CEO in the company and hopes that the drink will offer an alternative to alcohol-based drinks.

Psychedelic Water notes that the beverage is safe to consume but has side effects, which are caused by the active ingredients used. The drink is not recommended for individuals aged below 18 and is not recommended for breastfeeding mothers and pregnant women.

Currently, the product can only be purchased online in the United States. The company hopes to expand into Australia and Europe in the near future.

While some companies, including Psychedelic Water, are focusing on developing wellness products from psychedelics, other entities, such as Cybin Inc. (NYSE American: CYBN) (NEO: CYBN), are more interested in formulating approved therapeutic products targeting a variety of mental and physical ailments.

NOTE TO INVESTORS: The latest news and updates relating to Cybin Inc. (NEO: CYBN) (NYSE American: CYBN) are available in the company’s newsroom at

About PsychedelicNewsWire

PsychedelicNewsWire (PNW) is a specialized content distribution company that (1) aggregates and distributes news and information on the latest developments in all aspects and advances of psychedelics and their use, (2) creates PsychedelicNewsBreaks designed to quickly update investors on important industry news, (3) leverages a team of expert editors to enhance press releases for maximum impact, (4) assists companies with the management and optimization of social media across a range of platforms, and (5) delivers unparalleled corporate communication solutions. PNW stays abreast of the latest information and has established a reputation as the go to source for coverage of psychedelics, therapeutics and emerging market opportunities. Our team of seasoned journalists has a proven track record of helping both public and private companies gain traction with a wide audience of investors, consumers, media outlets and the general public by leveraging our expansive dissemination network of more than 5,000 key syndication outlets. PNW is committed to delivering improved visibility and brand recognition to companies operating in the emerging markets of psychedelics.

To receive instant SMS alerts, text “Groovy” to 21000 (U.S. Mobile Phones Only)

For more information please visit

Please see full terms of use and disclaimers on the PsychedelicNewsWire website applicable to all content provided by PNW, wherever published or re-published:

Do you have questions or are you interested in working with PNW? Ask our Editor

PsychedelicNewsWire (PNW)
San Francisco, California
415.949.5050 Office

PsychedelicNewsWire is part of the InvestorBrandNetwork.


Select A Month

PsychedelicNewsWire Currently Accepts



Bitcoin Cash

Bitcoin Cash

Doge Coin






USD Coin

USD Coin

Contact us: 415.949.5050